IIR Telecoms

Business customers represent a critical and lucrative segment for operators. Their relatively low churn rates, intensive use of telecoms services and willingness to adopt new technological innovations make them extremely attractive customers.

However, the economic downturn, as well as the changing face of telecommunications, have introduced a multitude of new challenges for operators when it comes to meeting the current and future needs of their increasingly demanding and technology savvy business customers. Operators need to further expand their understanding of these customers, whilst deciding which new business models to adopt in order to create even more targeted and comprehensive services for them.

The current economic disruption and evolution of telecoms and technology also bring with them a wealth of opportunities for operators to transform and create new and innovative services beyond core telecoms services.

IIR’s Telecoms Business Customer Summit will take an in-depth look at the challenges and opportunities currently facing operators in this area. Case studies will highlight how operators are retaining and acquiring new business customers by enhancing their customer experience, embracing new business models and partnerships and moving into the provision of ICT and other non-telecoms services. Also, take a look at the new Key Features in this year's programme.