IIR Telecoms

Find out how to develop actionable customer segmentation and intelligence strategies that will drive ARPU and minimise churn in today's challenging market.  As the recession bites and customers radically change their behaviour, how can you use your segmentation tools and strategies to establish what they really want and develop valuable propositions that meet their needs?

IIR’s 2009 Customer Segmentation & Intelligence conference will establish what data, tools and models operators should use to develop meaningful segmentation strategies at both the macro and micro levels.  Attendees will also debate how to effectively use customer segmentation and intelligence to maximise revenue generation, customer retention and market share.

Now in its eleventh year, IIR’s Customer Segmentation & Intelligence conference has become recognised as the leading Forum in this field.  With over 80% of the attendees traditionally coming from operators and service providers, this conference represents a unique networking as well as learning opportunity.  Here is just some of the feedback from last year's delegates:

“Insightful, informative, stimulating, sums up this event”

Etisalat

“I benefited from networking with new people in the industry and learnt different approaches used in segmentation to ensure efficient marketing”

Turk Telekom

“An excellent opportunity to share ideas on different segmentation models and strategies, which will be of great help to us"
MTN Nigeria
 

Key questions to be addressed at the conference include:

- How can you maximise the cost-effectiveness and value of your strategies in the current economic climate?
- What criteria should you use in your segmentation strategy; should it now be based on customer needs, attitudes and experience?
- How can you collect accurate and meaningful data from your customers to carry out cost-effective segmentation?
- How can you successfully implement a micro-segmentation strategy?
- How can you maximise cross- and up-selling opportunities to meet customer needs and drive ARPU?
- How can you develop Above The Line and Below The Line campaigns that increase customer satisfaction and revenue generation?
- How should you apply the results of your segmentation to develop strategies for improving campaign efficiency, customer retention and customer profitability?

- How can you use your customer intelligence to deliver more value to your customers, particularly at a time when they want to spend less?