IIR Telecoms

IIR’s Mobile Advertising 2008 is THE PREMIER EVENT for mobile advertising executives and thought leaders and is packed with case studies, panel discussions and networking opportunities including:

·         Online networking – pre-arrange meetings to make the most of your time in Brussels

·         8 panel discussions – get all the answers to your burning questions

·         25 expert presentations – from top executives and mobile advertising thought leaders

·         Speed networking – make more connections at the event with these networking sessions

·         2 Drinks receptions – mingle and network with speakers in an informal environment

2008 certainly looks like being the year when this nascent market finally gears up for growth. The rollout of flat rate data pricing by operators across the globe has boosted mobile internet and content markets, crucially increasing the reach and effectiveness of mobile advertising. However, educating the market – primarily brands, media agencies and users – represents one of the biggest challenges facing the mobile advertising industry at present. And this challenge largely comes down to a lack of mobile specific campaign metrics available for media planners and buyers, something that industry bodies such as the GSMA are working hard on achieving.

DON'T MISS KEY PRESENTATIONS FROM:

James Levey, Director Product Marketing, Digital Advertising Unit, AMDOCS

Xavier Perret, VP Communication Suite & Digital Advertising, ORANGE FT GROUP

Juhani Kivikangas, VP Content, TELIASONERA

Tanya Field, Head of Mobile Internet, O2 UK

Leif Fågelstedt, COO, BLYK

Carl Taylor, Director of Applications & Services, Global Technology Strategy, HUTCHISON WHAMPOA (EUROPE)

Raul Fraile Santos, Deputy Director, TELEFONICA LATAM

Elif Tozge, Head of Mobile Advertising, TURKCELL

Stefaan Van Dyck, Head of Business Development, PROXIMUS

Nuno Lopes Gama, Mobile Internet & New Business Manager, SONAECOM

Stefan Meyer-Spickenagel, Global Director Mobile, GROUP M

Claire Valoti, Interaction Director, MINDSHARE INTERACTION

Tom Barham, Group Head, Mobile Advertising, BAUER CONSUMER MEDIA

Nigel Sheldon, formerly Director of Digital, STARCOM

Giles Rhys Jones, Director Interactive, OGILVYONE & OGILVY ADVERTISING

Alain Heureux, President, IAB EUROPE

Joy Whitehead, Communications Director, ZED MEDIA

David Cushman, Digital Development Director, BAUER CONSUMER MEDIA

Peggy Salz, Publisher & Chief Analyst, MSEARCHGROOVE.COM

Henry Stevens, Director of Media & Entertainment, GSMA

COMMENTS FROM DELEGATES AND SPEAKERS AT MOBILE ADVERTISING 2007!

"Great networking opportunities!" SWISSCOM, Mobile Advertising 2007

"Very good speaker mix and international participation." NSN, Mobile Advertising 2007

"It was a unique occasion to meet the mobile advertising actors. Great insight!" ORANGE FRANCE TELECOM, Mobile Advertising 2007