Mobile Social Networking and UGC: From Foundations To Advanced Strategic Planning
Led By: Christine Perey, Lead Analyst, PEREY Research & Consulting and Author, 'Mobile Social Networking: Communities and Content on the Move' Report
Why are we in the era of mobile social networking? What are the components of the market and what is needed to get started or expand a service? What does it cost to start and operate a successful mobile community? What are leaders doing? What are the risks to existing businesses and the opportunities to open entirely new markets?
Workshop Objectives: By attending this workshop you will acquire a comprehensive framework and many flexible tools for building, managing and driving revenue from mobile communities and UGC. The workshop will provide a detailed look into the Mobile Social Networking ecosystem and market segments, assess the importance of community and UGC features and applications, compare the business models and estimate the size of the revenue opportunities in different geographies and scenarios. Finally, the workshop will help you see into and map your company's strategies for the future.
Agenda
9:00 Registration and Coffee
9:15 Market Introduction and Overview
- Definitions and scope
- The mobile community and UGC technology enablers
- The drivers
- Features and segmentations
Discussion
10:30 Break
11:00 Mobile Social Networking and UGC Ecosystem In Depth
- The Users
- The Providers
Comparing The Business Models
Analysing The Value Chain
Identifying The Barriers
Discussion
12:30 Lunch
13:30 The Mobile Social Networking Market Model: Sizing And Forecasts
- Model approach and components
- Details within the assumptions
- Estimated industry size: 3 scenarios, 5 geographies and 7 community types
Interactive modelling session
- Inputs from financial analysts, investors and other workshop participants
- Exploration by group of the impacts of different assumptions
Discussion
15:00 Break
15:30 The Future Of Mobile Social Networks: Implications For Users And The Industry
- Implications for users
- Partnerships and other strategies for survival and growth
Discussion
16:30 End of Workshop
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